Banking on Disaster?

Why is the Disaster Preparedness Industry So Big?

By
Relationship Advice Expert April Masini

Q: Dear April Masini,

I live in California, in an area where there are a lot of earthquakes. I've noticed in recent years a proliferation of businesses that focus on preparing us for a disaster. While on one level, I understand they're doing us a service, on another I think it's a little weird that they're making money off it. What do you think?

Sincerely,

Safe and Sound  

A:

Dear Safe and Sound, 

People don't like to suffer, and because there are so many opportunities for suffering today, including natural disasters and disasters perpetrated by terrorism, there are many, many opportunities for business to prepare people and possibly prevent disaster and terrorism and it's aftermath. 

Hurricanes, floods, earthquakes and tidal waves are just a few of the disasters that have affected communities around the globe in recent years. The technology boom has brought all of these disasters and their suffering into living rooms around the world, so people are more informed about these disasters and the suffering. 

People feel safe and protected by purchasing disaster preparedness items and packages. They feel that they can survive pain and suffering because they have purchased disaster preparedness items. Whether or not this is true, the industry provides not just items, but a sense of security that is not unlike that which the insurance industry provides.

April Masini -- nicknamed "the new millennium's Dear Abby" by the media, is author of the best-selling books Date Out Of Your League and Think & Date Like A Man, the two (just released) step-by-step dating and relationship manuals, Ideas for a Fun Date and Romantic Date Ideas, and the critically acclaimed dating and relationship online magazine www.AskApril.com.

© 2004-2009 AskApril.com, LLC. All rights reserved. AskApril®, AskApril.com®, and Ask April® are registered trademarks owned by Masini Enterprises, Inc. This material can only be republished and redistributed if it is kept in it's original form, including, but not limited to, all AskApril branding, banners, links, books, and credits.