By April Masini
February 21, 2007 (Posted at 5:13 pm)
No way should anyone ban tech devices from trucks and cars! And the simple reason is that they are safety accessories. For any woman — or man for that matter — who has been stranded, a victim of crime, or is driving through a dangerous part of town — having a cell phone, a GPS […]
By April Masini
February 21, 2007 (Posted at 2:56 pm)
Fashion — whether it’s beauty or clothing — has it’s pendulum that swings back and forth, and as a result of the backlash to “too skinny” models and actresses, there is now a public embracing of full figured models and actresses. There is a natural instinct for women to look to “alpha” women to lead […]
By April Masini
February 21, 2007 (Posted at 2:36 pm)
Marketing to women pays off in exponential ways:
* Women spend money.
* Women influence where money is spent whether they’re dating or married.
* Teenage girls emulate their mothers and spend their money in the same ways that their mothers do to a large degree.
The best ways to market to women is to know what […]