Behavior Today: Rubber Bracelets

By April Masini
June 18, 2007 (Posted at 2:55 pm)

QUESTION: What is the appeal of donning these rubber bracelets?
APRIL MASINI: Are you kidding? They’re cheap, they’re colorful, they’re jewelry and accessories, they’re unisex, they’re waterproof so you can leave them on in the shower and not lost them, they’re hip, they’re very MTV, and the kids love ‘em!! They wear them alone, […]