Halloween & Behavior: Why Do People Enjoy Being Frightened?

By April Masini
September 6, 2007 (Posted at 7:49 pm)

People are curious about the unknown, and that includes haunted houses, roller coasters that go fast, upside down and loop dee loop, and bad boys, among other risks. Their fear is not the overriding emotion. The people who love these frightening scenarios are more driven by curiosity, which can also be categorized as dare devil […]

Entertainment Today: The Marketing of ‘Scandal’ Films

By April Masini
September 6, 2007 (Posted at 2:07 pm)

Scandal surrounding a movie’s opening does not really draw audiences to the film. For example, Waitress did not have a bigger or smaller audience because of the death of the director/actress, than it would have if there was no scandal attached to the film’s opening. The film happened to be a tight, sweet film that […]