Today: Does Jewelry Spell Love As Much As It Always Has?

Valentine’s Day is bigger and better than ever, and as long as there is something to be sold for a particular holiday, there will be that holiday because Americans love to buy! In fact, businesses are responsible for the boom in Valentine’s Day — a holiday once meant to commermorate Saint Valentine. The Saint from the name of the holiday got dropped as businesses realized that by dropping the word with religious significance, they could include people from all religions in the
holiday celebration, and so St. Valentine’s Day became Valentine’s Day.

Jewelry is still a wonderful way to show you care and value someone. In fact, it’s been a long time since jewelry was not a symbol of love — the symbol before jewelry used to be cattle and other livestock items that were most valuable. Whatever is hard to get — be it cattle, jewelry or power — gives a man the opportunity to go out and conquer and bring back a valued and rare gift to woo the woman he wants. And the woman bestows the highest gift on the man by accepting his present and giving him her attentions and love in return.

Corny? Maybe. Surefire? You betcha.

This Valentine’s Day the diamond will be tested by anyone who saw the movie Blood Diamond or is protesting the current process by which diamonds are mined, acquired and sold. In fact, much rarer and more expensive jewels like rubies may be an even more profound way to say you care. And the color’s right for Valentine’s Day, too!