Today: How Mad Are iPhone Buyers?

By April Masini
September 10, 2007 (Posted at 1:58 pm)

How mad are consumers and Apple fans? Mad! Everyone I know who is Apple prone has lost trust in Apple brand products. The backlash is going to be that Apple folk will still buy their Apple products — but not in the first month that they come out. Apple has always prided itself on the big premiere of it’s products, and it’s lost a lot of wind in it’s sails — or sales, if you will — because it advertised a product that was overpriced, not that great when push came to shove (flash and packaging may work wonders with beauty products, but Apple consumers aren’t looking for cologne — they’re looking for performance). Apple did the righteous thing by slashing the price by a third, but too late to quell the angry I-shelled-out-six-hundred-bucks buyers. The right thing to do would be for Apple to give a $200 credit towards a future purchase to those early buyers who paid the first price of $600. Can you hear me Apple? Or are you on your iPhone?