Today: How Mad Are iPhone Buyers?

By April Masini
September 10, 2007 (Posted at 1:58 pm)

How mad are consumers and Apple fans? Mad! Everyone I know who is Apple prone has lost trust in Apple brand products. The backlash is going to be that Apple folk will still buy their Apple products — but not in the first month that they come out. Apple has always prided itself on the […]

Parenting: How New Moms Can Get Organized

By April Masini
September 8, 2007 (Posted at 7:57 pm)

* Line up help. Whether you’re hiring a British-trained nanny, a doula or enlisting the help of mom and sis, make sure you are covered for help. You can always send the help home, but if you have a unexpected C-section and a colicky baby, you’ll be grateful for the extra set of hands to […]

Halloween & Behavior: Why Do People Enjoy Being Frightened?

By April Masini
September 6, 2007 (Posted at 7:49 pm)

People are curious about the unknown, and that includes haunted houses, roller coasters that go fast, upside down and loop dee loop, and bad boys, among other risks. Their fear is not the overriding emotion. The people who love these frightening scenarios are more driven by curiosity, which can also be categorized as dare devil […]

Entertainment Today: The Marketing of ‘Scandal’ Films

By April Masini
September 6, 2007 (Posted at 2:07 pm)

Scandal surrounding a movie’s opening does not really draw audiences to the film. For example, Waitress did not have a bigger or smaller audience because of the death of the director/actress, than it would have if there was no scandal attached to the film’s opening. The film happened to be a tight, sweet film that […]



Fashion-Week Beauty Trends

By April Masini
September 5, 2007 (Posted at 7:46 pm)

One of the most important beauty trends that will filter down from the runways to “real people” is the derivative Posh bob. This British take on the classic bob leaves one side longer, the back shorter reminiscent of those DAs and Dorothy Hamil hair styles of decades gone by. This is an easy cut and […]

Behavior: Exploring the Trend of Borrowed Bling

By April Masini
September 1, 2007 (Posted at 5:46 pm)

Appearance is an anthropological facet. Men and women flaunt their appearances to be attractive to the opposite sex in order to partner and propagate the species. That’s the biological reason for people caring about their appearances. It’s very basic and animals do it.
One of the big sexual turn ons for women is men who […]

Women’s Issues: Buying in Bulk - Tricks to Shopping at Costco, BJs, Etc.

By April Masini
August 31, 2007 (Posted at 5:44 pm)

Bulk stores can be a great boon for working mothers — or a big puzzle about where to store food and how to throw out everything that doesn’t get eaten. Here are some tips for shopping at warehouse stores:
*Shop after having eaten. This is one place you DO NOT want to impulse shop.
*Have an […]

Sports: The Psychology of Winning

By April Masini
August 30, 2007 (Posted at 5:42 pm)

There are several components that have to do with winning athleticism. Genetics and an aptitude for coordination and athleticism definitely helps. Without athletic talent, it’s much harder for athletes to win.
The psychological components of winning and losing are more elusive:
*Some people would rather win than be happy. They will stop at nothing. These people […]



Behavior: Children and Cell Phones

By April Masini
August 27, 2007 (Posted at 3:23 pm)

It was bound to happen. Children are being given cell phones at younger and younger ages. Here are the pros and cons of this behavior:
Pro
*Know your child’s whereabouts. The cell phone is a great way to stay in touch with your child or tween.
Con
*Just because your child has a cell phone doesn’t mean he […]

Society Today: The Roots of Homicide

By April Masini
August 26, 2007 (Posted at 3:32 pm)

As a relationship expert I can assure you that hands down, there is a direct connection between low income and low economic groups and high crime. When people are economically depressed, they get desperate, take matters into their own hands, and resort to crime. These low economic neighborhoods do not have the same benefits and […]